Popcorn - the best ingredient for a client meeting.

Why so serious? When we went to the Majid Al Futtaim offices to present the first offline edit of their new 60" brand film, we didn't just bring laptops and notepads - we got popcorn and sodas. After all, it's how their audiences will experience the film in cinemas across the Middle East. Also, clients tend to be more open to creativity with a smile on their faces instead of a frown. Creativity should be fun, not just on agency side, also on client side. The result? Offline edit approved. Buckets emptied.

Getting our Majid Al Futtaim client's favourite popcorn flavors.

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