How do Arab men react to a finger up the ***?

Men in the Middle East are often reluctant to discuss prostate health, which poses a significant problem since prostate cancer is frequently detected too late. To address this, I came up with an experiment. It was launched with Dubai-based NGO Friends of Cancer Patients and aimed at encouraging men to talk to their doctors. The message was simple but powerful: while prostate issues might be uncomfortable to talk about, there’s always one person you can confide in—your doctor.

This thought-provoking, yet light-hearted film earned a Silver in Film and a Bronze in Interactive at the Dubai Lynx Festival.