Copywriter / Creative Director

I create ideas / I create cultures that create ideas

Hey there, I’m Richard Hol, an award-winning Copywriter and Creative Director with 25+ years of experience. I have a passion for developing innovative ideas and environments where creativity thrives and people from different disciplines and nationalities collaborate successfully. Working in Amsterdam, Dubai, London and Singapore, for brands and organisations around the world has taught me different insights. Working in different creative agencies, in different roles, has brought different perspectives. Here's where I share my learnings and the stories behind the ideas. I hope you find some inspiration here. Feel free to shout out if you have comments or questions.

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Idea Creator

Culture Creator

This artist portrayed Dubai's most iconic mall from an angle no shopper has seen before.

In the Gulf region, every shopper knows Majid Al Futtaim's malls. But to global retailers and investors, the brand isn’t yet a household...

The story of a hard-working Arab mom brought tears to the eyes of millions.

"I'm a working mom and I know the struggle of juggling family and work. My consolation is to see my kids grow up well and to have a...

Championing the gospel of creativity with our clients.

Creative thinking is at the heart of everything I do. So, when an organization asks me to inspire their team with new ideas, I’m always...

Redefining Majid Al Futtaim: how we added new meaning to a Dubai powerhouse.

In Dubai, destination ads—campaigns showcasing all the city has to offer—are practically a category of their own. And it’s no wonder,...

On stage: inspiring thousands of Majid Al Futtaim employees with creative vision.

That tiny figure on stage? That’s me. How I ended up there started about six months earlier. That’s when Majid Al Futtaim approached...