Combining the power of AI and human creativity to develop a social campaign that went viral on LinkedIn.
Take a tour through the Museum of Procrastination.
Harvey Specter? No, it's Gabriel Macht—and he knows a perfect apartment just like he knows a perfect suit.
The first knowledge exchange between children in developing countries and developed countries.
The word 'epic' is overused but this Under Armour film might actually deserve it.
The IKEA Birdhouse Logo: cute content for nesting parents.
My first Chinese campaign was also my first collab with the best goalie in the world.
Of all the brand manifestos I've written, this one's my favorite.
I lived with Neil French for a week. Here's how he felt about it.
We recreated IKEA's most iconic photo. Guess how the Dutch reacted.
How to start an Instagram account for a laundry detergent.
Winning a pitch was never so much fun. #RedBull
Here's a bedtime story that can stop child abuse.
This artist portrayed Dubai's most iconic mall from an angle no shopper has seen before.
The story of a hard-working Arab mom brought tears to the eyes of millions.
Listen closely - this unborn child has something to say.
How 3 simple words struck a chord with every expat coming back to Dubai.
What you really need to know about foreplay.
This ADHD med wasn't afraid to break the mold.
How this temp agency took a stand against workplace racism.
Redefining Majid Al Futtaim: how we added new meaning to a Dubai powerhouse.
Furniture designers didn't know powder coating. Now it's part of their very first sketches.
The camera guy on this shoot was a total amateur.
How do you convince architects that aluminum can look like wood? Build an aluminum sauna.
Now that's poster design with a twist.
How do Arab men react to a finger up the ***?
You've never seen anyone blow gum like this.
From Turkish school kid to global app tycoon in 60 seconds.
It's a man's world. Or is it?
This bank gave away their banner space.
4.5 million Saudis watched this in just 4 days.
What does a lie detector reveal about car owners?
How to clean up your act this summer.
Perhaps the only ads an oncologist will actually appreciate.