Idea Creator

I've always been a curious creature, a wandering wonderer, an explorer of worlds outside and inside my head.

During my many explorations I've helped solve marketing, brand and communications challenges. I've developed global campaigns and local campaigns, big budget executions and little budget executions, brand ideas and tactical solutions, content that people liked and content that people shared, work that added value to the lives of people and work that added value to the results of organizations.

Here are some of the things I developed, sometimes non-commissioned, and the stories behind them. Feel free to shout out if you have comments or questions.

Combining the power of AI and human creativity to develop a social campaign that went viral on LinkedIn.

Fightclub is a creative agency based in the south of the Netherlands. While still a relatively young name in the Dutch advertising scene,...

Take a tour through the Museum of Procrastination.

Of all the scripts I've written, The Museum of Procrastination remains a personal favorite. I vividly remember sketching it out one...

Harvey Specter? No, it's Gabriel Macht—and he knows a perfect apartment just like he knows a perfect suit.

Real estate is a massive industry in Dubai, with developments rising on every horizon and advertisements competing for attention. In this...