Chewing gum is one of the most stubborn forms of litter—it takes 20-25 years to decompose, is expensive and difficult to remove, and sticks to streets in every city across the globe. So, how do you convince teens, who are naturally resistant to authority, to stop tossing their gum on the pavement? You talk to them in a way no parent ever would.
This idea was developed together with creative Ecco Vos.