Chewing gum is one of the nastiest forms of litter. It takes around 20-25 years to be broken down, is difficult and costly to remove and is found on every street in every town centre of every country. So how do you start convincing a teenage audience that is allergic to authority that maybe they should stop dropping their spent gum on the street? By talking to them in a way their parents never would.
This idea was developed together with creative Ecco Vos.