This project marked my debut in the Saudi market, creating content for Coca-Cola as part of the 'Share a Coke' campaign. The script brought together legendary footballers Majed Abdullah from Al Nasr and Sami Al Jaber from Al Hilal—two players from archrival teams. But Coca-Cola aimed to show that there’s more that unites their fans than divides them.
Shooting remotely in Saudi Arabia had its challenges, and while some elements could be refined, the result sparked a passionate conversation among Saudi football fans. With over 1,500 comments on YouTube alone, the debate was as vibrant as the rivalry.
This idea was developed with creatives Adam Fierman, Carl Lundqvist, and Mahmoud Alkhawaja.