When Jotun, the Norwegian paint brand, approached Nomads to introduce their new range of wood-look powder coatings, they initially expected a simple leaflet. What they left with was an aluminium sauna—a piece of content that truly embodied the spirit of their innovative product (you can read more about that elsewhere on this blog).
The synergy between Jotun and Nomads was evident from day one. I believe it boils down to two key ingredients: mutual respect and a collaborative, solutions-focused approach. This is why the work feels so fresh and is crafted with such passion.
Our partnership didn’t just result in a creative project; it ignited a spark within Jotun’s marketing team. So much so, they hosted an event at Dubai’s Q43 club to premiere the video we produced about the sauna. Colleagues and clients alike were invited, showcasing how creativity has the power to elevate a brand and inspire pride in the people behind it.
Serena Gonsalves, Global Communications Manager at Jotun, summed it up best: "Nomads has completely reimagined how Jotun communicates in the powder coatings industry with industry-defining creative, anchored in customer insights."
Serena Gonsalves, Global Communications Manager for Jotun, at the internal premiere of the Aluminium Sauna video, together with Thomas Opara, me and Alex Paquin from Nomads.
The video that premiered that night.