In India, approximately 500,000 girls are aborted each year—not because their parents don’t want children, but because they don’t want daughters. Girls are often seen as a financial burden, with dowries becoming too costly for many families when their daughters marry.
But abortion is only one of the many dangers girls face in parts of India. Female circumcision, abuse, and limited access to education are also critical threats. Plan International, a global NGO, is actively working to change this, lobbying for new laws and offering education to young parents as just part of their fight to protect and empower girls.
This film was created to raise awareness and drive donations for this crucial cause. Even if you don’t speak Dutch, the voiceover’s powerful message will send shivers down your spine.
Developed in collaboration with creative Ecco Vos.
Watch the TVC.