"Tasigna is indicated for the treatment of newly diagnosed Philadelphia chromosome-positive chronic myeloid leukemia. Its effectiveness is based on major molecular and cytogenetic response rates."
Still with me?
Just because the medication is complex doesn’t mean the advertising has to be. When speaking to physicians, who are well-versed in the intricacies of illness, it’s crucial to remember they’re human too. Their time is precious, and ads need to stand out while getting to the point fast. That’s exactly what this campaign achieved—striking visuals paired with a clear, direct message.
Photographed by the talented Dutch photographer Arthur Mebius, this campaign was crafted to grab attention in an already overwhelming field of medical information.
Created alongside creative partner Ecco Vos.
Translation - Headline: Precision is everything. Tagline: Tasigna. The targeted cancer therapy.
