The first project Nomads took on for Norway-based Jotun Powder Coatings wasn’t your typical brochure. Powder coating, in case you’re unfamiliar, is a finish that decorates and protects metal and aluminum. Jotun approached us to create a leaflet for their new wood-look powder coatings.
But we knew a simple leaflet wouldn’t do justice to such a groundbreaking product, especially with a skeptical audience of architects wary of faux-wood finishes. So, we came up with a bold idea that would convince even the most doubtful: the world’s first all-aluminum sauna—a perfect replica of the wooden structures so iconic in Scandinavia. This innovative project was put on display at industry events and turned into a captivating piece of content that directly engaged architects by showing them just how authentic these coatings could be.
If you think B2B ads are dull, take a look at the video below to see how this project broke the mold.
This idea was developed in collaboration with creative Adam Fierman.
The project was featured in a "How It’s Made" style video, shared widely with architects.
Behind-the-scenes.
