What seems common today was a true innovation in 2013. Long before brands like Puerto Rico's Banco Popular followed suit with similar ideas, HSBC came up with the Banner Loan. The concept wasn’t just about offering banner space to people selling their cars; the real breakthrough was convincing Dubizzle, an online marketplace, to add a feature allowing users to automatically push their car listings directly into HSBC’s banner ads across the web.
This seamless integration earned the HSBC Banner Loan a spot as a finalist at the Dubai Lynx, demonstrating the power of creative partnerships and digital innovation.
View the case video.