How to spreading the gospel of creativity with clients.

Creative thinking is my gospel. So when an organization asks me to help spread the good word among their people, I happily oblige.

For Majid Al Futtaim, the leading operator of shopping, entertainment and leisure destinations across the MENA region, I organized and hosted a special event on creativity at VOX Cinemas in Dubai.

The room was filled with staff from the marketing departments of their different business units. For the forum on stage I had invited the marketing heads of shopping malls, properties, corporate communications and their Carrefour grocery chain.

It was great discussing the opportunities that innovative thinking can bring to businesses operating in rapidly changing environments. Buzzwords: insight driven, data driven, experiential, brand building.

Creative thinking has the power to drive business results - especially if brands embrace it as much as their agencies.

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