Creative thinking is at the heart of everything I do. So, when an organization asks me to inspire their team with new ideas, I’m always eager to take part.
For Majid Al Futtaim, the leading operator of shopping, entertainment, and leisure destinations across the MENA region, I had the opportunity to organize and host a special creativity event at VOX Cinemas in Dubai.
The audience was filled with marketing teams from various business units, including shopping malls, properties, corporate communications, and their Carrefour grocery chain. I invited the heads of these divisions to join me on stage for a dynamic forum, where we explored how innovative thinking can drive success in a rapidly evolving market.
Key themes included insight-driven strategy, data-driven decisions, experiential marketing, and long-term brand building. It was a great experience, discussing how creative thinking, when embraced by both brands and agencies, can fuel real business growth.
