There's not a single shopper in the Gulf region who doesn't know the malls operated by Majid Al Futtaim. But to a global audience of retailers and investors, Majid Al Futtaim is not a household name yet. To show them that its visitors add up to a bigger picture of unrivaled footfall, we took a never-before-seen bird's-eye view photo of Majid Al Futtaim's most iconic destination, the Mall of the Emirates in Dubai. The extremely detailed picture was taken by Colombian artist Mario Arroyave with his Phase One camera and ran during MAPIC, the world's leading retail trade show in Cannes in November 2017.
When Dubai news channel Lovin Dubai discovered the image, it went viral on their social media. Now, how often does that happen with a business-to-business campaign?
This campaign was developed together with creatives Adam Fierman and Phil Ramage, strategist Alex Paquin and account manager Yafa Nassar from Nomads. Jolianne Ray was the executive producer from Goodstills Dubai who supervised the execution.
Colombian artist Mario Arroyave at work.