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What 20 years of pitching taught me: 20 key takeaways.

Just after I entered the creative industry, I was briefed on my very first pitch. I remember asking, “Wait a minute—so we develop entire strategies, ideas, and executions, but only get paid if we win?"


Fast forward twenty years, and spec work has become second nature to me. Despite its flaws, I have to admit: I love pitching. The tight deadlines, high stakes, and competitive nature can push teams to their limits, sometimes revealing the worst, but often bringing out the best.


I've had my share of wins and losses, each one offering its own set of lessons. These insights inspired my latest article for Campaign Magazine.

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