My talk to inspire clients to buy the most creative work from their agencies.

The creative ideas we bring to life in this industry are only as great as the clients who champion them. If a client doesn’t recognize the potential of an idea or isn’t willing to take a leap of faith, even the most brilliant concepts may never see the light of day. That’s why I developed a talk specifically for clients: Judging Creative Ideas. Drawing on over 25 years of experience as a Creative and Creative Director, along with best practices from the IPA (Institute of Practitioners in Advertising), this talk helps marketers and brand managers better evaluate their agency’s proposals. Packed with inspiring global case studies, it aims to both enlighten and inspire. Enjoy!