ADHD is a complex condition, but in 2005, this ad for the newly launched prescription medication Strattera stood out by using a simple, direct message designed to engage Dutch doctors. Rather than overwhelming physicians with medical jargon, the campaign cut through the clutter and got straight to the point. The ad's fresh approach resonated within the healthcare industry, earning it a SAN Accent award in the Healthcare category in 2006.
This idea was developed in collaboration with Art Director Ecco Vos.
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